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The Little Knight is a limited educational web series
targeted at a younger audience, featuring a marriage of visual and practical effects, costumes, and models. Capturing the youth's imagination while also bringing nostalgia to our secondary audience of young adults, who will be targeted through an online BTS series running parallel to the web series. Partnerships and sponsorships will be recognised in each episode's credits and the short/long-form social media content.​​
​​​TARGETING OUR SECONDARY AUDIENCE ONLINE
Young Creative Adults, 15-30, Female Leaning
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Short form Content: High exposure
- Clips from webseries repurposed
- Making-of showing creator Lucy Timmins making props etc
- On-set behind the scenes
- Promotion of films sponsors and partners
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Long form content: High engagement
- Making-of content repackaged as longer videos for release on Youtube
- On-set insights and sponsors/partnership included in longer videos
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IMAGES:
Mockup references for
shorts to be released across
social media.
